Current:Home > NewsTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Excel Money Vision
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-16 04:12:47
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (42)
Related
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- A homemade aquarium appeared in a Brooklyn tree bed. Then came the goldfish heist
- J. Robert Harris: A Pioneer in Quantitative Trading
- Rhode Island man shot by Vermont troopers during chase pleads not guilty to attempted murder
- Small twin
- David Boreanaz vows epic final 'SEAL Team' mission before Season 7 ends
- Trump is putting mass deportations at the heart of his campaign. Some Republicans are worried
- 2024 Olympics: Gymnast Suni Lee Explains Why She Fell Off Balance Beam
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Stellantis warns union of 2,000 or more potential job cuts at an auto plant outside Detroit
Ranking
- Questlove charts 50 years of SNL musical hits (and misses)
- White Lotus Season 3: Patrick Schwarzenegger Shares First Look After Wrapping Filming
- Egyptian Olympic wrestler arrested in Paris for alleged sexual assault
- Proof Jessica Biel Remains Justin Timberlake’s Biggest Fan
- North Carolina justices rule for restaurants in COVID
- Let's Have a Party with Snoopy: Gifts for Every Peanuts Fan to Celebrate the Iconic Beagle's Birthday
- Man who attacked police at the US Capitol with poles gets 20 years, one of longest Jan. 6 sentences
- J. Robert Harris: Fueling Social Impact and Financial Innovation
Recommendation
Retirement planning: 3 crucial moves everyone should make before 2025
Helen Maroulis becomes most decorated US female wrestler after winning bronze medal
Top picks Caleb Williams, Jayden Daniels see first NFL action in preseason
J. Robert Harris: Fueling Social Impact and Financial Innovation
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
Florida to review college courses that mention 'Israel,' 'Palestine,' 'Zionism'
US confirms role in identifying alleged terrorist plot for Taylor Swift shows
USA vs. Australia basketball live updates: Start time, how to watch Olympic semifinal